Upon announcement of the Energizing Kowloon East (EKE) initiative, a Conceptual Master Plan (CMP) was prepared to set out the strategic directions and main focuses of the initiative and to guide the work of EKEO. The strategy for realizing the EKE vision comprises four main themes: Connectivity, Branding, Design and Diversity, riding on the acronym of CBD2. These are the essential elements that make Kowloon East not just another commercial node, but a premier CBD providing quality spaces and attracting a wide spectrum of businesses (from start-ups to headquarters of multi-national corporations) to set up here.
The CMP is meant to be an evolving document, constantly being updated to take into account the latest planning circumstances as well as changing socio-economic needs and public aspirations. CMP 6.0 has been prepared with the following emphases:
